Sygnia is a FinTech company that provides asset management, stockbroking, and administration services. Based out of Cape Town, South Africa
Sygnia is a FinTech company that provides asset management, stockbroking, and administration services. Based out of Cape Town, South Africa
When coming up with their platform, it is obvious that Sygnia had the experience of their users in mind. On the first access to the platform, the first page presented to users is one that contains a list of their different user types and it is beautiful that all the information and details found on each of them is tailored to specific users. Amongst all user types, the efforts put into the "for my children" category is worth noting. They did amazingly well by tweaking the user interface to feel more playful and relatable by children. This can be seen by how they changed the texts, used hand drawn illustrations and how they used subtle colours on cards.
Overall its a very responsive and modern app displays a lot of numeric data in clear table structures and uses colour only to highlight key information. Has a very structured and ridged layout, and requires training for most users to before familiar with the different services available. It's a fairly intimidating platform to navigate around initially, but has a lot of powerful functionality. The user has full control of their portfolio from the dashboard.
A well deserved rating for this world-class fintech platform
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