One of the most important element of online marketing is the landing page. A landing page is a web page which serves as the entry point for a website or a particular section of a website. It is this page that web browsers land on first and if it is badly designed, cluttered, confusion or lacking a call to action they will bounce right off. An excellent landing page is like your online salesman.
This is why you should invest in landing page optimisation which focuses on perfecting the anatomy of your landing page helping you to ‘seal the deal’. Setting up a persuasive landing page can be tricky and needs constant testing and optimising. That is why you need the services of a Digital Marketing Company. According to SovTech here are the 5 things that every successful landing page needs to have.
1. A Catchy Headline
Your landing page will have several parts. The headline is supposed to welcome your visitors and direct them to the other parts that you want them to see first. They need to know what the page is all about. The headline can serve as the summary of the page as well. Make sure that your headline is no longer than 170 characters long and has the keywords for the page in it. Also, it is essential that your headline and page content is directly linked to what the browser clicked on. For example, if you posted a Google ad for red bicycles South Africa make sure the links lands on the landing page for red bicycles South Africa and not simply on your home page.
2. Informative Content
You need to ensure that your landing page has informative content that focuses on giving your browser clear information while still being keyword optimised. Informative content is not just important in earning a higher ranking in results pages the content is where you invest the best sales talk so that your visitor will be enticed to make a purchase.
3. Relevant Photos of Your Products
Match your content with the photos of your products. Description of the product or services alone is insufficient. Make sure the images are clear and taken from different angles. Include dimensions if necessary
4. Testimonials
Testimonials from your satisfied customers can help boost your visitors’ confidence in your product. A visitor will learn how he will benefit from your product through your content as well as the testimonials your feature.
5. Clear and Compelling Call to Action
The goal of a landing page is to make a sale or to receive a lead. A call to action helps your potential customer see what they need to do next. This could be in the form of a lead form or a ‘buy now’ button.
Make sure your landing page is organised. Use A/b testing to make sure your design is working. Don’t add useless features because it could lose the attention of your visitors. Also make sure there Setting up these elements is made easier with the assistance of a Digital Marketing Company.
