UI/UX Design,


We combine strategy, technology, data, and design to solve the most complex business challenges.
Software developers building an app design


What we do

Our specialized UI/UX teams lead the product design process for ambitious companies.

Have a look at the different services that our design team offers.

Blueprint Mockups

Whether it’s a small app within your walls or a public platform for millions of customers, our product design teams can help you design your product and prepare for scale. We build simple products for complex industries by challenging assumptions with a user-centric lens. We help clients translate complicated requirements into easy-to-use digital products to deliver an experience that helps customers solve problems—ultimately driving business value.

Here are the ways we can help

Through our hybrid research and interview processes, we’ll ensure we are designing the right product for your users. We help you formulate a strategy and active roadmap that can deal with the challenges of shifting priorities as your product rolls out to market.

We have a lot of experience working with in-house teams, collaborating with developers or supporting designers. We love working with people passionate about their industry. 

We start with an intimate understanding of your market—and your users. This helps us work with you to define the problems your product needs to solve, and the best ways to do it. We’ll help you shift from a feature-first mindset to a holistic product mindset, bringing in prioritisation techniques to assist with deciding what comes first..

Not all technical platforms are created equal. After learning about your project, we’ll perform a product audit to make sure a vendor fits your long-term vision before you sign anything. We'll assess based on global best-practices, giving you an honest opinion on how we would approach your paltform.

Over the course of the design process, typically 1-3 months, our combined teams will:

01 Create a prioritized product roadmap

02 Conduct a customized research process

03 Perform design work sprints

04 Perform usability testing with your prototype

05 Onboard engineering teams to begin building your product

2. Improve An Existing Product

When improving a product that’s already available to the market, you have to balance the needs of your team and existing platform users with your future goals. Our teams get excited about helping you navigate this process. We bring a fresh perspective and bunch of smart tools and frameworks help find new ways to improve your product. With a custom research process, we identify key opportunities to improve and grow the product to better serve customers—new and old.

Here are the ways we can help

Absolutely! But, it's important to understand its weaknesses. We start with a robust product audit encompassing both technology and user experience, ensuring we fully understand the technology you are using, so we can plan and design accordingly. We have lots of experience working with legacy technologies. 

Engaging with your current customers is one of the smartest things to do! This is the best source of insight—and will help us see the opportunities. By understanding their needs, your priorities—and what drives your business—we can create the most impact and value for you.

We work well within your existing design systems and use our expertise to find ways to grow and adapt them for modern design standards.

Over the course of the design process, typically 1-3 months, our combined teams will:

01 Perform a product audit

02 Create a prioritized product roadmap

03 Perform design work cycles

04 Perform usability testing

05 Kick off the project in engineering

3. Launching A New Company

You might have an idea, a concept, some sketches or a prototype. We’ll help you quickly build your MVP for launch or an investor pitch. After years of working with VC-backed companies and new ideas born within big companies, we have the speed and agility it takes to build a business from scratch. Our research, design and development team help take your company from idea to launch, and beyond.

Here are the ways we can help

This is music to our ears. We welcome your expertise and insight in your industry, and we provide the same in the software product world. We work side by side to help build a product that will improve the experience for your existing customer.

One of the key ways we help you build your company is by making sure you’re building the right company. Our team can help stress-test your idea though a number of processes, making sure you're starting you off on the right foot, and ensuring you're pursuing a worthwhile opportunity.

Our Build-Operate-Transfer model is flexible. We can tailor a team and timelines to make sure it works with your budget.

Part of building a new company is getting the right team in place to help you succeed. We tap into our network to put a team in place that can help you lead and grow the company in the future.

Over the course of the design process, typically 1-3 months, our combined teams will:

01 Perform Customer Development

02 Conduct Market Research

03 Identify a Compelling Business Model

04 Create a unique brand for your company

05 Design your MVP

06 Onboard engineering to build your product

4. Product Consulting

You have a single objective in mind, and we help your teams get there. We are product experts and focus on helping you build a lasting product that users love. We bring an external perspective to help you uncover new insights and opportunities and create value for your customers and business. We craft custom engagements with your specific needs in mind.

Here are the types of projects that our clients typically request. We are able to craft custom engagements if you have a specific need in mind.

Build a product roadmap
We’ll help create & deploy an actively managed product roadmap that can be used to plan sprints and future work in your organisation.
Timeline: 1-3 weeks

Feature Validation
We’ll assess your proposed features for the next version of your application, testing assumptions and prototypes with your customers.
Timeline: 2-4 weeks

Strategic Point-of-view and Recommendations
We’ll present a strategic point-of-view on a specific topic with recommendations relevant to your organisation.
Timeline: 2-4 weeks

Competitive Analysis
We’ll perform a review of the competitive landscape with a list of opportunities designed to make your product stand out.
Timeline: 2-4 weeks



Reimagining logistics in every form

Strategy | Product Design | Engineering

We combined a team of Designers, Engineers, and leaders from SovTech & The Courier Guy to reimagine what it is to send parcels from A to B, in every form the logistics industry has to offer. This project saw us taking on the likes of Uber, FedEx, and all local variants of last-mile delivery, elevating the experience for customers around the world.

Connecting communities to impact strategies

Strategy | Product Design | Engineering

Together with the Baotree team SovTech brought to life the "Uber of conservation", connecting community activists, game rangers, and conservation organisations in an ecosystem that seamlessly drives fundraising of community projects. The result, a SaaS platform fit for San Francisco, deployed into the Serengeti, changing the way communities grow.

Changing the mobile Esports landscape

Strategy | Product Design | Engineering

Emerge Gaming (ASX: ES1) is at the forefront of the mobile gaming esports revolution. Together with Emerge's team we are building a tournament matching platform to address the 3 billion mobile gamers across the globe and harness what 5g will bring to the world. Our engineers work alongside theirs to bring their evolving roadmap to life.

Making water smart

Strategy | Product Design | Engineering

Water management at scale is a thing of beauty. Together with a leading African utilities IOT provider we have helped bring to life a world class digital utilities metering ecosystem, paving the way for their global expansion. We designe developed and deployed Native apps (iOS & Android), as well as an accompanying web application (PWA).

Taking financial advisory online

Strategy | Product Design | Engineering

With COVID fundamentally changing the way the world works, we brought together video calls and digital signatures in an intuitive platform changing the way financial advisors interact with their clients. The hybrid web application (PWA) allows users to be more fluid, with interfaces optimized for both web & mobile usage depending what device you are on.

Setting blockchain up for success

Product Design | Engineering

The TOPL team set out to introduce traceability into supply chain ethics and sustainability through the use of blockchain technology. They came to SovTech to kick off their product journey. Together, design and engineering teams established a design language and roadmap, before embarking on a high-output agile engineering journey together, continuing today.

Client Stories

Designing better experiences is a journey. Here are the stories behind the products.


Building out a vision of entrepreneurial education

Naspers Labs wanted to build a mobile app that would significantly change the entrepreneurial education ecosystem. Through a series of design sprints, we designed a modern mobile app focused on micro-courses around business education. We created a flexible design system that will be reused across multiple products within the organisation, bringing consistency and clarity to Naspers Labs products.

Project Lead @ Naspers Labs

“I’ m delighted, I think it’s fantastic! Really excited- I can’t wait to see it being used. The pressure is now on the engineering team to deliver! I’m also going to see how we can start with the funding to extend this solution.”

Client Cloud

Bringing together the best of digital for financial advisors

We helped Client Cloud design a turnkey platform to improve the online experience for financial advisors. Working with Client Cloud, we designed and tested prototypes that helped identify pain points in teh finacial advisory space. Together, we shaped the new standard for financial advisors in South Africa, bringing together Zoom calls and Digital signatures—with a product that can scale globally.


Building out a vision of entrepreneurial education

Baotree wanted to launch a multi-user multi-app platform aiming at connecting communities to impact strategies. Starting with idea and all the way through to deployment in market, together we conceptualised the "Uber for conservation" that allowed communities to earn points through conservation tasks. As campaigns draw to a close, communities reap the benefits of conservation-focussed rewards, driven in turn by global sponsorships.

GEt custom software now

SovTech is an end-to-end custom software development company, that designs, develops, deploys, and maintains mobile and web applications, that help start-ups & corporates start, run & grow WORLD-CLASS businesses.