Any holistic digital marketing campaign makes use of social media marketing. Social media is a direct way to connect with your customers in a way that is appropriate to your brand. There are several things that every business owner should know about social media. Social media is too wide to cover but we shall cover some of the highlights of this wide topic. Here we focus on attracting attention to your brand and gaining web traffic through the use of social media platforms.
1. It is called social for a reason.
Unlike traditional media, social media is about interacting with other people and not about broadcasting. Therefore, you should make conversations with people rather than blast promotions incessantly. Even light promotion can easily be misconstrued and should be done with caution.
2. Relationships cannot be outsourced.
It is impossible to delegate personal connections so you should never consider outsourcing your marketing campaign on social media. You can delegate the job of making posts but make all replies yourself.
3. It’s not magic
Social media cannot solve your problems in the blink of an eye. Whichever reason you are using social media for, you should know that it requires time and effort. You should expect results (if any) in months, not days.
4. Pick the right platforms
You cannot be on all social media platforms because there are hundreds of them. You should use the platforms where your customers are.
The basic social media platforms we suggest you focus on are:
5. Don’t spread yourself too thin
If you can’t launch several social media accounts at the same time, pick your favourite one and start with it. Once it’s up and running, you can open accounts on other platforms.
6. Email can also be social
People send emails they have received to their friends and in a way make emails social. You can take advantage of this fact by making every email as exciting as you can.
7. Post regularly
Make sure you are posting regular and informative content. You want to engage with your followers. make sure you post regularly on the platforms you have chosen, retweet and share other people’s content
8. Engage with any negative comments
Along with responding to all positive comments you receive you need to remember that negative brand interaction is normal. Instead of hiding these comments make sure you deal directly with the issue
9. PPC advertising on Social Media
Don’t be afraid to trial the targeted PPC advertising used by Social Media Platforms such as Facebook. This form of digital advertising works for some companies but not others. The only way to find out is to give it a try.
